Content Writer

Overall Purpose / Objective

We have an exciting opportunity for an experienced Content Writer to join our Marketing team. Who is the ideal candidate? A creative Marketing professional with a history of crafting compelling blog posts, guides and marketing copy. You’d be responsible for generating ideas for new content types and proofreading articles before publication.

And a collaborative team player who supports attracting and retaining customers with expertise in all things marketing content.

Key Responsibilities

• Research industry-related topics (combining online sources, interviews and studies)
• Write clear marketing copy to promote our products/services.
• Prepare well-structured drafts using Content Management Systems.
• Proofread and edit blog posts before publication.
• Submit work to editors for input and approval.
• Coordinate with Marketing and Design teams to illustrate articles.
• Conduct simple keyword research and use SEO guidelines to increase web traffic.
• Promote content on social media
• Identify customers’ needs and gaps in our content and recommend new topics.
• Ensure all-around consistency (style, fonts, images and tone)
• Update website content as needed.

Minimum Qualification

• Proven work experience as a Content Writer, Copywriter or similar role.
• Portfolio of published articles.
• Experience doing research using multiple sources.
• Familiarity with web publications.
• Excellent writing and editing skills in English.
• Hands-on experience with Content Management Systems (e.g. WordPress).
• Ability to meet deadlines.
• BSc in Marketing, English, Journalism or related field.